Having really taken off with the introduction of Facebook in 2004, social media has revolutionised the way that we communicate. No longer are we hampered by geographical locations in terms of connecting with people – thanks to Facebook, Instagram, Twitter and the like – and we’re able to get in touch with people who we wouldn’t have otherwise met.
Social media has given birth to the idea of social media marketing. Using these digital channels, marketers are able to put their brands in front of new audiences. Fitness professionals are seeing the benefit of this type of marketing, are looking at how to harness the power of social media for themselves and grow their own brand. However, with so many social media platforms out there, it can be daunting to know where to start. In this article, we’ll give you – the fitness professional – some pointers on how to get your social media marketing campaigns up and running.
Decide on your objectives
Before you start haphazardly putting up a couple of posts on Facebook or Instagram, decide what you want to achieve with your social media marketing campaigns. Do you want to get your name out there? Do you want to get potential clients contacting you to enquire about training? Do you want both?
A good social media marketing campaign needs to have a goal and vision. If it doesn’t, you won’t know what to do in order to get where you want to go. So before you start designing your Instagram posts, make sure that you know want you want to get out of this.
While deciding on what you want to achieve with your social media marketing efforts, make sure that the objectives that you set are realistic. Very few marketers – and this includes the experienced ones too – hit on a great campaign first time. What usually happens is that they will launch a campaign and start monitoring the results that they achieve. Based on what they see, they’ll tweak their campaign to make sure that it’s more in keeping with what they want to achieve.
This process can happen as many as three or four times, all the time with varying results. However, the marketers don’t give up and carry on until they’ve reached their particular goal. As a fitness professional, even though you may not have a qualification in marketing you need to adopt this same principle because you’ll need to make sure that you’re out there on social media, attracting the right customers because – if you aren’t – you may not make a success of your business.
Choose a visual platform
All social media channels have been designed with a specific purpose in mind. For example:
- Facebook is all about sharing images and stories in order to build a relationship with your community.
- Instagram is about sharing beautiful images that will make people sit back and go “Wow!”.
- Although you can share images on Twitter now, this platform concentrates on sharing short text-based messages and capturing an audience through words.
As a fitness professional, your results are seen in the bodies of the people who you train. This means that you should be using platforms such as Facebook and Instagram to showcase what you’ve done for your clients. (Obviously with getting their prior permission to post their images.)
It’s obviously great to be on as many social media platforms as possible so that you can cast your net as wide as possible for future clients. However, when you start out, don’t do this. Concentrate on one or perhaps two channels and get the hang of it. The more social media platforms you commit to being on, the easier it is to not keep the momentum going in terms of posting. It’s better to be on fewer channels but to be consistent with your posting.Social media is a great way for fitness professionals and personal trainers to get their brands out there because it doesn’t cost a lot to be on these channels. To be successful in terms of your social media presence you need to be realistic in terms of what you want to achieve.
Ally Gonzales is the founder & editor-in-chief of RunningSoleGirl. Along with blogging she is also juggling attending college and majoring in Exercise and Sports Science with a Sports Management minor.