When you’re a blogger, the main aim is to impress your current readers and attract new visitors. There are various ways you can do this. If you’re looking to captivate your audience, take these top tips to make your blog more captivating on board.
Focus on The Visuals
Research suggests that humans respond well to visual stimuli. Images and photographs are an excellent way of breaking up passages of text. They also make your blog posts look more attractive and enticing. If you have bodies of text, this is off-putting for the reader. The chances are that they’ll read the title and a couple of lines, and then give up. Choose your images carefully, and consider adding different types of visual features. You could upload video clips or amusing memes, for example.
Make sure the style of your posts matches the theme of your website and don’t go too crazy with background detailing. Often, the simplest designs and colors work best. If the landing page is too busy, it can be confusing for the reader. Use headers to enable your subscribers to choose categories, and find specific posts.
If you’re blogging about style, fashion, travel or makeup, your images need to be high-quality. If you don’t already use advanced imaging software, consider taking photoshop classes. You can enhance photographs to make your pages stand out, and ensure your blog looks professional.
Be Original With Your Content
It’s hard enough to attract new readers in a saturated sphere. But it can be even tougher to maintain interest. Your blog needs to look the part, but the content also has to be original and engaging. Choose categories and themes, but don’t churn out the same material with a different title. Go for different angles, be original, and respond to your audience. Read comments, and see which issues people want to talk or hear about. The title is all-important. A catchy headline will lure people in and urge them to read on.
Cater For Your Market and Be Sociable
When you’re blogging, you should always have your market in mind. Who reads your articles? Leaves you comments? Who are you trying to bring to your blog? Make sure the posts you create are relevant and topical. If you’ve got people reading and responding, make sure you take advantage of opportunities to be sociable. Offer readers the chance to join an email subscription list. Set up a live chat feature and reply to user comments. Use feedback, whether it is positive or negative. If you’ve received a negative response, you can learn from this. You’re not always going to please everyone. Encourage readers to share your blog with their friends, and connect the pages to social media accounts.
What’re Your Thoughts?
Blogging is an increasingly popular hobby and career choice. If you’ve got a blog, and you’re eager to make it more appealing, follow these golden rules. Make sure your pages look professional, smart, and accessible. Design a blog that is easy to navigate, and interact with the people that are taking the time to read your posts.
Ally Gonzales is the founder & editor-in-chief of RunningSoleGirl. Along with blogging she is also juggling attending college and majoring in Exercise and Sports Science with a Sports Management minor.