If you want to do more to help raise awareness for causes and charities that you believe in, then it isn’t as complicated as you may have thought, although, there isn’t just one best strategy out there to do so. There are tons of ways, and what might work for you, may not for other individuals, so it’s important to figure out what you’re passionate about doing, because as long as there is passion – people will want to help.
The best thing that helps charities are donations. The more donations they get – the more that can be invested to help the people that need it, and make the organization even bigger.
In order to bring awareness to your cause, it helps to have a budget so you can figure out what you need and how much it will cost you.
Now you can start looking at the several ways to bringing awareness to whatever you believe in.
Set a World Record
Try thinking of a world record that is in some way in relation to your cause. Then invite all of your supporters to come and take part in the challenge, or just watch and enjoy a fun day out. You may even get press coverage – which is ideal!
If you have a certain skill or talent that you are able to teach others, whether that be something creative like art or music, or even motivational speaking – share your knowledge with others, and once you have their attention, engage in conversation about why you are really doing this today.
Things like auctioning at an art exhibition, or sporting event are great for these, especially because they tend to be quite ‘fancy,’ so a lot of people will be dressed up looking expensive, and if they’re in a good enough mood, they’ll be feeling generous too.
Like & Comment to Win
If you’d rather stick to the basics, then go with this method. Make a new post online that’s in relation to your cause, and tell everyone to like and comment for a chance to win. – Then you can just pick a winner at random. Of course, you’ll have to come up with a prize. Try getting in touch with local businesses to see if they would sponsor a gift card or something of the sort.
The world is all about visual content nowadays – take Instagram for example, a social network full of photographic content – and people love it. So why not hold a contest to see who can capture the best moment. Choose a theme or an object to be photographed (that relates to your cause,) and then post and share your competition online, along with the closing date. Then the winners work gets to be featured on the next poster or brand logo, etc.
Similar to the photo idea, ask your followers to come up with a short video about your cause, and why people should want to help raise awareness about it. Choose a winner and then share that video for everyone to see, and if it’s really good, use it as part of your campaign.
Social Media Awareness
Make sure you cover the different social media platforms by making pages on Facebook, Twitter, Instagram, YouTube and even Snapchat. The more people you engage with, the more interest and attention your cause will get.
Design The Merch
Consider investing some money into making merchandise. It doesn’t have to be anything too fancy, just keep it simple like the breast cancer awareness bracelets. They can then be given out at your events, or bought online which works as a donation, but people get something out of it too.
If you want your cause to be recognized amongst all other charities out there, you will have to be consistent with your branding. This means once you have an idea for a logo (and you’re sure!) stick to that, as that will be how people identify you from others.
Get Your Cause Noticed
Now that you have all the different tricks of the trade, get thinking about what ideas suit you best, but try everything first. It’s always wise to have a variety of different things up your sleeve, so your audience doesn’t get bored. You don’t want to be predictable; you want to excite people and bring in positive attention and love from others out there. The more lives you can reach – the more lives you are helping.