I think every blogger at one point in their blogging career has thought that building their audience is a daunting, and overwhelming task. Don’t worry we’ve all been there, and to be honest I still get overwhelmed by the thought of it. However, I’ve put together my favorite things to grow your blog, which has helped me grow my blog significantly in the past few months.
An Amazing Design:
When someone visits your blog the first thing they notice is the design, so make sure it’s a good one. The theme, colors, any sidebar action. It all gets noticed within 5 seconds.
The key to a good blog design is having the design represent the style of your blog, while still being organized, user-friendly, etc. Too many widgets and they become distracting to your readers, and they can’t focus on your blog content.
On the opposite end of the spectrum, if it’s too empty of a design, there might not be enough for your readers to get a sense of what your blog is about. Making it where your readers don’t come back a second time.
It’s all about finding that happy medium and setting up your blog’s brand to be a perfect representation of your blog. A few blogs that I love, and think they’ve done this perfectly are:
No Fluff, Just Quality Content:
In other blogging tip posts, I’ve mentioned that quality content is king, and there’s a reason. Since about April, I’ve focused on delivering quality content, and from April till Now (September), I’ve seen the most growth in my almost two years of blogging.
Granted when we all start blogging most us start with fluff content because we’re trying to figure out our blogging voice, our little niche, etc. However, if you want to grow your blog, you’re going to have to write content that’ll grab your reader’s attention.
The truth is, most people have a very limited amount of their day they can dedicate to reading blogs. They’re not going to waste time reading content that doesn’t help them with an issue they struggle with or improve their lives somehow.
Make Friends in The Blogosphere:
Personally, if someone leaves a genuine comment on a post or two of mine, and leaves a link to their blog. I’ll go and check out their blog. Most of the time I’ll go through some of their recent articles, and if I find one I love, I’ll either share a post of theirs on Twitter or even mention a post I loved here on my blog. At the very least, I’ll at least comment on a post or two of theirs.
What many don’t realize is, that many bloggers – big or small – do this same thing. As bloggers, we love networking with others. If you re-tweet my blog post, I’ll tell you “thank you,” and if I like one of your articles, I’ll share for my followers to check it out.
Bloggers do this because we all remember when we were just starting out, and we had no clue had to get noticed in the daunting world of blogging. For me, I’ve had a few bloggers that I think are amazing, and on a level all their own, that have favorited a tweet, maybe re-tweeted a post, perhaps they even commented on one of my posts. Those little things, make the blogosphere not seem so scary.
Here’s a couple of rules on commenting, that way you’ll attract others to your blog, instead of scare them away:
Read the post; I can always tell when someone has truly read the post, and when they haven’t based on the type of comment they leave. After you read the post, leave a genuine, thoughtful comment or two, and at the end of the comment leave a link back to your blog. Don’t do the whole “follow 4 follow” thing, but if you leave an actual comment, most bloggers – myself included – are cool with you leaving a link back to your blog.
Have any advice on growing your blog? Maybe another method that you’ve seen results from?
These are the three top ways I’ve grown my blog. All of which are simple, and don’t require you to jump through hoops on a pogo stick while playing the banjo. Remember that sometimes going back to the basics is the best way to do things.
Ally Gonzales is the founder & editor-in-chief of RunningSoleGirl. Along with blogging she is also juggling attending college and majoring in Exercise and Sports Science with a Sports Management minor.